- #CHEFS SPECIALS ADULTS ONLY PASSWORD HOW TO#
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Think about the type of special that might be most helpful for your bottom line. At the same time, a fine dining restaurant might seem “cheapened” by a half price appetizer special a seasonal or dinner special might be a better choice. If you have a casual eatery, a prix fixe menu might not be the best type of special for you to offer. What suits your restaurant? Consider what suits your style of restaurant. So which type of special is right for you? Here are some things to consider.
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Customer incentives: This is a type of special which offers an incentive to customers for meeting certain criteria: for instance, a punch card which will reward customers with a free meal after they have purchased ten full-price meals, or a special which is offered to customers who follow the restaurant on social media. It may be a special offered for one night only, or it can be ongoing, for instance offered weekly. Lunch or dinner specials: Meal specials are a special item which does not appear in the print menu, but can be available via a specials board or by verbal offering by servers. This is a type of fixed price menu, but a specific special offer. Often, the format is a reduced-price fixed menu from which diners can choose. Restaurant week specials: Often, a community’s restaurants will come together to collectively offer specials. The most common occasions for fixed price menus are holidays (Valentine’s Day, Christmas, etc). This allows the chef to offer a curated menu, and allows for a unique dining experience for guests. The price of the menu will be set, and gratuity may or may not be included. Prix fixe specials: Restaurants may offer a prix fixe or fixed price menu, which includes a set amount of courses with limited choices from which the diners will build their meal. A limited offer special can be a great way to capitalize on food trends without committing to them on your permanent menu. A great example comes in fast-food form via the McDonald’s “McRib” sandwich while ribs don’t necessarily have a season, the restaurant only offers this menu item on occasion, which increases anticipation and demand. Limited offer specials: A limited offer is similar to a seasonal special in that it has a finite period of offering, but it may or may not correspond to seasonal availability. For instance, during the fall, a restaurant might offer special dishes employing pumpkin around the holidays, a restaurant might offer traditional favorites such as eggnog, figgy pudding, or Christmas goose (depending on the style of the establishment). 
Seasonal specials or menus: Some specials will correspond to the season and may last for several months as a seasonal menu. Perhaps the special is alcohol-only, for instance two for one drinks alternately, the special could be on small plates, for instance reduced price appetizers or bar snacks. The idea is to draw in customers for drinks and snacks who may or may not stay for dinner. Happy hour specials: Many restaurants offer specials during post-office hours, say from 4-6 or 5-7 pm. Here are some common types of specials on offer in restaurants. What is a special? What exactly is a “special”? Well, it can range. (Source: Flickr member Dominika Komender ) #CHEFS SPECIALS ADULTS ONLY PASSWORD HOW TO#
This custom is widespread for good reason: offering specials is a great way for a restaurant to market their offerings, create creative limited-edition dishes, reduce food waste, and perhaps most importantly, improve sales.īut how does a restaurant settle on what kind of specials to offer? How can these specials be promoted in an intelligent way that will engage customers? Here, we’ll discuss some different approaches to offering specials and how to promote them, so that you can decide which type of special is best for your establishment. It’s a common phrase uttered at restaurants, from casual eateries to upscale establishments: “would you like to hear about our specials?”.
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